The Ad Decoder is produced by the Centers for Disease Control and Prevention. The game appears on the B.A.M. (body and mind) section of their website. BAM is full of great resources for health and physical education teachers. The Ad Decoder provides students with two virtual magazines which they flip through to see examples and explanations of advertising tactics used to grab the attention of tweens and teens. After flipping through the magazines students can test their new knowledge.
Applications for Education
The Ad Decoder could be a good way to teach students how to recognize deceptions in advertising. The activity is simple, but provides students with useful information about advertising and the hidden meanings in advertising. The Ad Decoder has quizzes students can take regarding advertising. The Ad Decoder also offers an in-depth look at advertising practices which they call Under the Microscope.
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