Sunday, April 27, 2014

Admongo - A Fun Game to Help Students Learn About Advertising Techniques

This evening as I watched an episode of Mad Men I was reminded of Admongo. Admongo is a game and curriculum designed to educate preteen students about the forms and methods of advertising. Admongo's primary feature is a game in which students earn points by collecting advertisements as they move through a fictional city. As they advance through the game, students will see short videos that explain the type of advertisements they see and how those advertisements attempt to get them to take an action.

Applications for Education
Admongo provides a curriculum for teachers to use with 5th and 6th grade students. The curriculum is designed to complement the lessons students learn by playing the game. On the Admongo curriculum page teachers will find posters, handouts, quizzes and other printable materials to use in their classrooms.