Sunday, July 12, 2015
Advice for New Bloggers - Numbers Aren't Always What They Seem
New bloggers and podcasters often get obsessed with how many followers they have. When you have a few hundred or one thousand followers that can seem like a small amount when you compare it to the more established blogs in a niche. But don't compare your follower/ subscriber count to that of more established bloggers. Instead compare your current subscriber/ follower count against the previous month's. Look to grow month by month not to become the world's most popular blogger in one month.
Let's put 1,000 followers into context. I live in a town of roughly 1,000 people. If I sent a letter to every person in town, I might get positive responses from 20 people. But if I send an email, publish a blog post, or produce a podcast episode for 1,000 people who have in someway said, "yes, I want to get more information from Richard" then I am going to get a far higher rate of response and engagement. Put another way, picture getting all of your followers together in one place and then you'll realize that 1,000 followers is a lot of people.
338,000 people like my Facebook page, but I get more responses from the 6,000 people who subscribe to the PracticalEdTech.com weekly newsletter. Creating a successful blog or podcast isn't about having the most followers, it's about having engaged followers.