an outline for distributing your school and classroom messages to as many people as possible. Hootsuite is one of the tools that I mentioned, briefly, in that outline. Hootsuite allows you to schedule Tweets and Facebook posts to appear on a schedule of your choosing.
Reasons for scheduling Tweets and Facebook posts:
1. You're busy and might not have time to log-in and post on a daily basis.
2. You want to repeat your Tweets and Facebook posts.
3. You want to populate your Twitter feed with messages related to a school event. Use the hashtag you've chosen for the event in your Tweets. This could encourage parents and students to use the same hashtag in their Tweets.
Why you want to repeat Tweets and Facebook posts:
Twitter and Facebook updates stream past most of us at a pace that is faster than we can follow. If you post your message only once, you have only one opportunity to grab the attention of students and parents who are following your classroom or school Tweets and Facebook posts. Use Hootsuite to schedule your messages to appear in the morning and the evening.