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Wednesday, March 30, 2016

Three Ways to Generate Topics for Your School's Blog

Posting new content on a regular basis is one of the best ways to get parents to frequently check your school, library, or classroom blog. Coming up with blog post topics is the struggle that many people have in attempting to regularly update their blogs. At times, I have that problem too. I have three things that I do when I'm struggling to come up with a topic for a blog post.

Three things you can do to generate blog post topics:
1. Look at your email. Scroll through your email to take a look back at some of the questions that you're asking on a regular basis. Write a post or two or three that answer those questions.

2. Look at Google Analytics. If you have Google Analytics installed in your blog or website you can glean a lot of useful information from what is reported about visitors to your blog or website. One of the sections of Google Analytics that is particularly helpful is the section that shows you the keywords people use in searches before landing on your blog or website. Write a post or two related to those keywords.

3. Update old posts. Everything changes in time. What you wrote twelve months ago or even six months ago might need an update. Take a look at some of your old posts and see if any of them need updating.

Bonus tip:
When you find yourself writing a particularly long post, consider breaking into a series of posts. Your one 1000 word post could probably become a two or three part series. Like an 80's sitcom, "a to be continued" can keep people coming back.

Topics like this one and many others will be covered in depth during my spring and summer offerings of Blogs & Social Media for Teachers and School Leaders