Monday, September 26, 2016

The Evolution of Presidential Campaign Commercials

As the campaign for the White House continues to heat up, tonight's debate should make that clear, it might be a good idea to take a look back at how campaigns have evolved over the last sixty years. The Living Room Candidate is a great website shows visitors how political campaigns have evolved.

The Living Room Candidate is part of a larger project called the Museum of the Moving Image. Visitors to The Living Room Candidate can view the commercials from each campaign from both parties. A written transcript is provided with each commercial. Provided along with each video is an overview of the political landscape of at the time of the campaigns. Visitors to the website can search for commercials by election year, type of commercial, or by campaign issue.

Applications for Education
The Living Room Candidate has a great tool for students called The Living Room Candidate Ad Maker. The Ad Maker can be used by students to remix old advertisements, sound bites, and images to create new campaign commercials. The teachers page on The Living Room Candidate offers nine lesson plans for teaching about the historical context of campaigns, analyzing campaign ads, and creating new campaign ads.