Thursday, August 21, 2008

Lesson Plans About Presidential Campaign Commercials

The Living Room Candidate is an online exhibit of Presidential Campaign commercials from 1952 through 2004. The Living Room Candidate is part of a larger project called the Museum of the Moving Image. Visitors to The Living Room Candidate can view the commercials from each campaign from both parties. A written transcript is provided with each commercial. Provided along with each video is an overview of the political landscape of at the time of the campaigns. Visitors to the website can search for commercials by election year, type of commercial, or by campaign issue.

In order to view the commercials you will need to have either Windows Media Player or Real Player installed on your computer.

Applications for Education
The Living Room Candidate is a great resource for teaching lessons about the role of media and advertising in political campaigns. The Living Room Candidate has a good resource page for teachers which provides a series of eight sequential lesson plans.