Seth Godin is one of the leading authorities on social media, marketing, and organizational leadership. In this video he and Tom Peters are talking to an audience of business people about the benefits of blogging. Early in the video Godin notes that blogging is not about the number of readers, but about the other benefits gained by blogging. That is a great point for all bloggers, but especially new bloggers to remember. Focus on consistently (it doesn't have to be every day, some of my favorite bloggers write only twice a week) producing quality content that you find beneficial to yourself and a small group of peers or colleagues and eventually your audience will grow. I started this blog for the purpose of keeping a record of things that I found interesting and that my colleagues could use too. Nearly four years later (next month will be the fourth birthday for this blog) I have thousands of colleagues (you) reading this blog. If you're just starting out in the Edublogging community, remember that blogging is about learning, reflecting, and sharing.