Thursday, February 20, 2020

5 Ways to Create Social Videos

Yesterday, I wrote about a new video creation tool called InVideo. InVideo is one of many tools to emerge in the last couple years that is designed to help users create eye-catching videos to post on social media platforms like Instagram and Twitter. These videos use a mix of images and text to grab your attention and quickly tell a short story. Most include music, but can also be effective even when the music is turned off. If you're using social media to share school or classroom announcements, you might want to try making social media videos. Here are five tools worth trying for making social media videos.

Lumen 5
Lumen5 is a service that will produce a video for you based upon your written work. To create a video with Lumen5 you can enter the URL of your published work or paste in the text of your blog post. Lumen5 will then select highlights from your writing to feature in a video. Lumen5 generates a preview of a video for you based on the title, keywords, and key phrases in your blog post. The video will consist of images and video clips matched to the words in your blog post.Completed Lumen5 projects can be shared directly to Facebook. You can also download your video to use on Twitter, YouTube, Instagram, and anywhere else that you like post short videos.

Canva offers tons of templates for making social media graphics. One of the overlooked options for sharing Canva graphics is exporting as MP4. In the following video I demonstrate how to create a video with Canva.

Adobe Spark
Like Canva, Adobe Spark offers a lot of templates for making social media graphics. Adobe Spark also offers a dedicated video editor for making videos. You can make a video from scratch or use one of the templates that is designed specifically for posting on social media.

Sharalike is a simple video creation tool that is available as a browser-based tool as well as an Android app and iOS app. All three versions let you bulk upload/ import a collection of pictures then drag and drop those pictures into the sequence in which you want them to appear. Once you've arranged your images you can add music from Sharalike's library of free, royalty-free music. Sharalike will then create the video for you. I've successfully uploaded as many as 45 pictures at once to Sharalike to make a video. The only downside to Sharalike is that you can't download your video, you have to watch it online.

Headliner is an online video creation tool that offers templates designed for creating videos to share on social media. Headliner also offers a neat service that will turn your spoken audio or podcast files into video files. Headliner offers their pro version to schools for free.