Showing posts with label Business Education. Show all posts
Showing posts with label Business Education. Show all posts

Friday, April 22, 2016

Why Do Price Tags End In .99? - A Psychology and Consumer Education Lesson

Take a stroll through any supermarket or browse your favorite online retailer and you'll see prices ending in .99 more often than not. Why is that? What's the psychology behind that kind of pricing? BrainStuff has the answers to those questions and more in a new video Why Do Price Tags End in .99? The video introduces viewers to the retail psychology concepts of bargain signalling and rounding off.


Check out the notes on YouTube below BrainStuff's video to see the sources and studies they used in making the video.

This video is a good companion to The TED-Ed lesson Why do competitors open their stores next to one another? in which students learn why retail stores are found next to each other.

Friday, December 20, 2013

Secret Millionaires Club - Business Lessons for Kids

Secret Millionaires Club is a series of animated videos and games designed to help kids learn the basics of business creation, management, and finance. The Secret Millionaires Club contains twenty-six animated videos featuring Warren Buffett talking with kids. The videos cover topics like debt, supply and demand, marketing, and consumer confidence in products. After watching the video your students can play two games to test their understanding of the content they've watched.

Applications for Education
Secret Millionaires Club is currently running a Grow Your Business contest for kids between the ages of seven and fourteen. The contest asks students to create pitches for new businesses. The Business Building Brainstorm activity could help your students develop their ideas.

Saturday, February 4, 2012

Stocks, Dividends, and Inflation Explained in Under Two Minutes

Through Explania I have just discovered a great collection of short video explanations of important topics in economics. Investopedia has a great YouTube channel in which they explain in two minutes or less concepts like inflation, stocks, and dividends. I've embedded a couple Investopedia explanations below.

What is inflation?


What is the difference between stocks and bonds?


On the personal finance front, Common Craft offers some good videos about borrowing money, saving money, and investing money. The videos can be viewed on the Common Craft website, but if you want to download them or embed them you will need to have a Common Craft membership. Here's their explanation of saving money and compound interest.


Disclosure: I have an in-kind relationship with Common Craft. I advised them on some products in return for access to their library of videos.

Tuesday, November 15, 2011

Now I Know - Short Lessons from Entrepreneurs

Now I Know is a new project from the video production company Sprinkle Lab. The purpose of Now I Know is to record and publish short videos of successful entrepreneurs sharing lessons they've learned along the way. Each video is under three minutes long so they are short and to the point. Some of the names you might recognize in the videos are Craig Newmark, founder of Craigslist, and MG Siegler of TechCrunch and ChrunchFund.

The most recent Now I Know video is embedded below. The video features Linda Avey, founder of 23 and Me, talking about educating yourself.


Applications for Education
These short videos could make nice discussion starters in a business course. I would also think it would be neat to have students use the Now I Know model to interview and video each other about lessons they've learned about what it takes to be a successful student. In fact, I think that would make a great channel on Next Vista. (Rushton, are you listening?)

Think Insights with Google

Think Insights with Google is a relatively new Google service aimed at providing businesses with information about current trends in consumer behavior. Think Insights provides tools for discovering trends, monitoring trends, and it provides a public research library. Users can refine their searches in Think Insights according to industry, target audience, media platform, and marketing objectives. The research studies can be downloaded as PDFs or read online. Some of the research studies are accompanied by videos of analysts discussing the meaning and implications of the research.



Applications for Education
When I first saw Think Insights with Google I thought of high school students who participate in activities like DECA. Those students and their teachers could find Think Insights to be very useful in getting a handle on market trends and how consumers interact with different types of marketing strategies. Marketing instructors might ask students to read one of the research studies on Think Insights then use that information to develop a marketing strategy based on that study.

Wednesday, April 27, 2011

Lesson Plan - Develop a Business Plan for Yourself

This post is another follow-up to something I mentioned on Twitter today. Today, the students in my Global Identity and Interaction class (I only have six students in the class) pitched their business plans to an angel investor (this person actually was a prominent businessman in our community before retiring). The purpose of giving the assignment to my students was to get them to explore business and job opportunities beyond the conventional model of "get a degree, go work for big company."  To give students as much flexibility as possible, the actual directions that I gave to the class were quite basic. You can read the directions here.

I and the angel investor were quite impressed by all six students' presentations but two really stood out. One student developed a plan for an online fitness and nutrition coaching program for teens. The program would include one-on-one virtual coaching and a community forum for members to support each other. The other plan that stood out was for a blended online and in-person tutoring program for K-12 students.

I was asked on Twitter which resources the students used to acquire ideas and background knowledge while assembling their business models. In no particular order here are the resources that I directed them to (the students also found others on their own).

Excerpts from Guy Kawasaki's The Art of the Start and Reality Check. We also watched a couple of YouTube videos of Guy Kawasaki explaining his 10-20-30 rule for presenters.

Excerpts from Chris Guillebeau's 279 Days to Overnight Success.


We looked at the Common Craft business model and listened to part of this podcast with Lee Lefever.

Students also read some of Chris Brogan's blog posts about Kitchen Table Companies.

Wednesday, March 31, 2010

Social Media Explained Visually

Social Media is the current buzz phrase of business and the online world. TEDxNYED was organized around the idea of social media and new media's role in education. But, what does the term "social media" really mean? Say It Visually has an answer for you, check it out in the video below.



Applications for Education
In my school we offer a series of business marketing classes. As people like Chris Brogan and Gary Vaynerchuk demonstrate, social media can be an effective element of marketing. But before students learn about social media marketing they must first understand what social media is. This video could help them understand what social media is.

Monday, March 29, 2010

Financial Fitness for Teens

Today's episode of CNN Student News is very timely for me as the seniors at my school are missing classes this morning to attend a "Financial Fitness Fair" being hosted by area banks and credit unions. In today's CNN Students News there is a segment about a former Goldman-Sachs hedge fund manager who is teaching courses on financial responsibility to high school students in Harlem. This is topic that I think more high schools should try to address before sending students off to college or into the workplace. Watch the video below to learn more about what the students are learning in this course.

Thursday, December 3, 2009

A Virtual Mall to Teach Kids to be Smart Consumers

You Are Here is a virtual shopping mall created by the FTC. The purpose of You Are Here is to share information with middle school students about business practices, advertising, identity theft, and general consumer education. The You Are Here virtual mall is divided into four sections that students can walk through. Each section of the mall is addresses a different set of topics. The teachers' section of You Are Here offers four lesson plans for each of the four sections of the virtual mall.














Applications for Education
The You Are Here virtual mall could be a good resource for teaching lessons about recognizing misleading advertising claims. You Are Here could also be used for teaching the basic economic theories of supply and demand.

Here are some related items that may be of interest to you:
Kid's Economic Glossary
Saving Money in Plain English
The History of Credit Cards in the United States

Thursday, September 3, 2009

From Common Craft - Stock Markets in Plain English

Common Craft has released a new video titled Stock Markets in Plain English. As always, Common Craft has taken a potentially confusing topic and boiled it down into clear, easy-to-understand terms. Stock Markets in Plain English begins with a clear explanation of the differences between a private company and a public company. The video moves on to explain how people can make or lose money in the market. Stock Markets in Plain English concludes with an explanation of the Dow Jones and the S&P 500.

The newest Common Craft videos can no longer be embedded, but you can watch them on the Common Craft website.

Applications for Education
Stock Markets in Plain English could be a great resources for economics and business teachers to use to introduce the fundamental concepts of the stock market.

Here are some related items that may be of interest to you:
The Economic Fairy Tale
Investing in Plain English
The Crisis of Credit Visualized

Tuesday, May 5, 2009

BizKids - Business Videos and Lessons for Kids

BizKids is a series of thirty-nine videos and lessons designed to teach kids about business and personal finances. Each episode tackles a different topic ranging from "what is money?" to "understanding income and expenses" to "the green economy." Every episode is accompanied by detailed lesson plans for teachers to use in junction with a classroom viewing of the video. All of the lesson plans are published as pdf files.

In addition to the videos and lesson plans, BizKids has a section of assorted learning tools for kids to explore on their own. Some of these tools include a calculator for learning about the power of compound interest and for calculating how long it could take to save one million dollars.

Applications for Education
BizKids is a good series of videos and lesson plans for teaching students about personal and business finances. If you don't have the time to use all of the videos and lesson plans in the series you could pick and choose the ones that best fit your needs. BizKids has created a core curriculum of five videos and lesson plans that you can use if you don't want to search through all of the videos.

Here are some related resources that may be of interest to you:
Investing in Plain English
Financial Glossary for Students

Thursday, February 19, 2009

Skim Articles Quickly on NY Times Article Skimmer

The New York Times has tons of great content everyday, but trying to sort through even a portion of it can be very time consuming. The New York Times now has a new way for readers to browse its content. The New York Times Article Skimmer is a grid of headlines and article stubs that enables you to quickly skim many articles from your choice of sixteen article categories.

Applications for Education
The New York Times Article Skimmer could be a good news resource for high school students. The New York Times Article Skimmer has potential for use not only in a current events curriculum, but also in business courses, science courses, and technology classes as there are sections for each of those topics on the NY Times Article Skimmer.

Monday, December 29, 2008

The History of Credit Cards in the United States

The CBS News Sunday Morning show is one of my favorite weekend shows because of the variety of topics that are covered. Every episode covers stories from the world of news, entertainment, and the peculiar. Yesterday, the Fast Draw segment explained the history of credit cards in the United States. I've embedded the two minute video below.


Watch CBS Videos Online

Applications for Education
This video provides a good introduction to teaching a lesson on personal economics. To find ideas for personal economics lesson plans try Biz Ed or the Buck Institute for Education.

Monday, November 3, 2008

Economics for Elementary School through High School

Jeffery Hill who writes The English Blog shared a good resource that elementary and middle school teachers might find useful when introducing basic economic concepts. On the Scholastic website is a Kid's Economic Glossary that explains some basic banking and investing concepts in terms that upper elementary and middle school students can understand.

Another good glossary of economic terms and concepts can be found on the Biz Ed website. Also on the Biz Ed website teachers will find virtual tours and simulations. You can read my original review of Biz Ed here.

In addition to the Biz Ed website, another resource I rely on for teaching economics is the Buck Institute for Education's problem based learning activities. The activities and lesson plans are available for free as PDF files or you can purchase a bound copy of the lessons with an accompanying video.

Thursday, October 30, 2008

Piqqem - Can You Predict the Market?

Piqqem is a new, free website that asks visitors to make predictions about individual stocks and indices. Predictions are made on a simple five point scale. There are wikis and timelines that provide users with some information the stocks and indices.

Applications for Education
Piqqem could be a useful tool for business and economics classes. Students can make predictions, see what other users are saying about the market, and compare their predictions with other users.

Tuesday, April 29, 2008

Biz Ed - Economics Lessons and Virtual Field Trips

BizEd is a great resource for economics lessons and virtual field trips. I started using BizEd a few years ago and it has been a valuable resource to me ever since. BizEd is a UK based website so some of the lessons and activities have to be manipulated a little bit for use in US classrooms, but the overall value of activities is fantastic. Some of the highlights for teachers are frequently updated lesson plans, a comprehensive glossary of terms, slide shows available for download, and fantastic virtual field trips. BizEd even has an RSS feed that provides subscribers to updates in the lesson plans, activities, and reference section of BizEd.

Applications for Education
BizEd's virtual field trips and interactive activities make learning about economics a hands-on experience for students. The BizEd virtual field trips are very comprehensive, but they can be easily shortened or altered for your needs. The developing country field trip, based on Zambia, is one that I've used successfully for three years with my 9th grade students.

Tuesday, February 26, 2008

Free Technology For Teachers: Business Education

One of the most memorable assignments I had in middle school was to invent a product and "sell" it to my peers at a "trade show" in the school cafeteria. The project incorporated learning about costs of production and learning about marketing and presentation methods. (It was also extremely nerve-wracking for a shy kid). The project was a group effort in which we each had different roles.



Kluster.com is a new website (started by a 20 something that made millions on a previous venture) that aims to have people share their ideas for products, give and receive feedback on product ideas, and eventually discuss marketing strategies for a new product. In a sense it's a social network for product developers. Kluster has recently been invited to participate in the TED Conference which starts today.

Applications for Educators
Kluster could be used as part of a project similar that which I completed in middle school (see opening paragraph). Students can invent new products or modify existing products, present the ideas online, and receive feedback on their ideas. Examining existing products on Kluster is a useful way to teach students about product development and marketing.

Below is a video introduction to Kluster.