Showing posts with label Community Building. Show all posts
Showing posts with label Community Building. Show all posts

Thursday, December 7, 2017

Promoting School Events Through Social Media

My personal Facebook and Instagram feeds are starting to be filled up with pictures from holiday concerts that my friends' kids are performing in. Seeing those pictures reminded me of a blog post that I wrote a couple of years ago in which I outlined strategies for promoting and sharing school events through social media. What follows here is an update of that post.

In Guy Kawasaki and Peg Fitzpatrick's book The Art of Social Media there is a chapter all about incorporating social media into physical events like conferences. When I read it I thought, "this could apply to school events."

Here's the general outline of how this could work:
1. Let's say your school's music program is having a fundraiser event like an auction or a costume contest.

2. Pick a hashtag for the event and let people know about it. Print it out and plaster it on posters with prompts like, "remember to tag your pictures, #myschoolrocks."

3.  Use a tool like TweetDeck or Hootsuite to monitor the hashtag and to reTweet, Pin, reGram, tag, and otherwise help the event's hashtag grow.

4. After the event is over go through and choose a bunch of pictures and or Tweets to create a collage of highlights of the events. Tools like Pic-Collage and Canva make it easy to build collages. (Remember to ask for permission to re-use another person's pictures). Post the collages on your school's Twitter, Facebook, and Instagram accounts. Of course, you'll also want to use the collages in your school newsletter too.

Why do this?
1. Your students and their parents are already likely to be using social media during after-school events.

2. By encouraging the use of and tracking a hashtag you can have a better sense of what is being said about the event.

3. People love to see pictures of themselves (the selfie stick is the new symbol of narcissism) so by including their pictures in news about the event they're more likely to share news about the event.

4. If the event went well, people had fun, and money was raised (or whatever the event's goal was), you now have a small army of people who have positive feelings about the school that they are sharing throughout their communities. Sharing good feelings and comments about your school is always a good thing.

Monday, November 7, 2011

Google+ Pages - Use Google+ to Connect With Your Community

Today, Google launched Google+ Pages. I created a Google+ Page for Free Technology for Teachers. If you're inclined to, I'd love to have you connect with me there. Now that I've gotten that bit of self-promotion out of the way, let's look at what Google+ Pages is.

Google+ Pages provides a way for businesses and organizations to connect with their audiences. Much like Facebook Pages, people can choose to follow a Google+ Page to receive updates from that organization and connect through conversations with that organization. Unlike a Facebook Page, on a Google+ Page you can host a public hangout to video chat with your community of followers. You can watch an overview of Google+ Pages in the video below or jump down to read my thoughts about using Google+ Pages in schools.

Applications for Education
My initial thought upon learning of the launch of Google+ Pages is that they could be a good tool for schools to use to connect with parents and other community members. Then I started to think about school-affiliated organizations like PTAs and booster's clubs that could use Google+ Pages to connect with their communities. Both types of groups could use the public hangout option to host small, live discussions with interested community members.

Down the road as more students start to use Google+, Google+ Pages could be used by teachers to create course pages through which students could ask questions in writing or in a hangout.

If you want to try to create a Google+ Page of your own right now, you can do so here.

Tuesday, November 18, 2008

Community Building Activities from Peace Games

Peace Games is an organization specializing in promoting service learning and community building activities. Peace Games offers a variety of educational services for schools interested in service learning work. One aspect of Peace Games that teachers in K-8 classrooms can use just by visiting the website is the cooperative games section. There are five categories of games from which to choose. The categories of games are; getting to know you, fun group, community and team building, running and tag, and theater games.

Applications for Education
The Peace Games activities could be useful at the start of school for helping students get comfortable in their new classroom environments. The running and tag games could be great recess activities.