Showing posts with label Personal Branding. Show all posts
Showing posts with label Personal Branding. Show all posts

Tuesday, April 10, 2018

I Don't Hate TPT

Last Friday on Practical Ed Tech I published an announcement of my new webinar How to Ditch TPT & Sell Your Digital Products. Over the weekend I fielded emails from a handful of people who were defending Teachers Pay Teachers. I want to clarify that I don't hate Teachers Pay Teachers. I'm all for the idea of teachers being able to put a little more money in their pockets. Believe me, I know all too well how bringing in just another $50 can make huge difference in how you feel at the end of the month.

My concern about TPT, and the reason for the webinar, is that TPT takes too big of a cut of the revenue for themselves. I think that a lot of people don't realize that there are other easy-to-use platforms for selling your digital products that don't take a 20-45% cut of your sales revenue. That's why I'm hosting How to Ditch TPT & Sell Your Digital Products this Thursday at 4pm ET.

In the webinar I'll introduce you to three platforms that you can use to sell your digital products, five methods for marketing your products without buying advertising, and how to protect your products from piracy. I'll also answer your questions during the live webinar. Join me!

The webinar will be recorded for those who cannot attend the live session. Access to the recording will also be available to those who attend but want to be able to go back and watch it again.  


Tuesday, May 1, 2012

So You Wanna Be a Leader?

Over the last year or so I've had a lot of requests for guidance on how to monetize a blog, how to get consulting work, and how to reach a larger audience. I wasn't alone in getting asked these kind of questions. My friends Angela Maiers and Chris Dawson get the same kind of questions too. So we got together and decided to create a four week course in which we share how we have built our small businesses through writing and speaking.

A Bit of My Story
When I started Free Technology for Teachers I did not have any idea that it would grow into the small business that it has. After about a year of blogging two things happened that made me try to make a little money through ad revenue. I saw a video in which Robert Scoble interviewed Pete Cashmore about the origins of Mashable. While watching that video, I realized that it is possible to make money through blogging. Second, and probably more importantly, I was struggling to pay the bills on my teaching salary alone (that year my salary was under $28k). My options were to get a part-time job or try putting advertisements on my blog. I tried advertisements and the rest, as they say, is history.

More About the Course
In this four week course, So You Wanna Be a Leader? we'll walk you through how to create your personal brand, expand your influence, market your skills and personal brand, and finally how to handle the logistics of your new small business. Throughout the course we'll share the lessons we've learned the hard way so that you can avoid making the same mistakes. And section of the course has clear action items to get you started on the road to building, expanding, and marketing your personal brand. You can see the course outline here.

So You Wanna Be a Leader? is not a free course. I realize that marks a stark shift from everything else I've offered through Free Technology for Teachers over the last five years. The reasons that we're charging for participation in the course is that we're sharing knowledge and experience that you can take and use to make money for yourself. In fact, if you do carry through with building your own small business, your course tuition could be a tax deduction (consult your tax professional). And just like when I go to speak at a school or conference I'm paid for my time.

If you want to learn how to create your personal brand, expand your influence, and make some money for your efforts, So You Wanna Be a Leader? is for you.

Free Technology for Teachers Is Not Changing
Free Technology for Teachers is not changing one bit because of this course offering. I will still be publishing five or more blog posts every weekday. And I will still be working to publish new free ebooks. An update to Google Docs for Teachers is in my to-do list right now.