Showing posts with label Seth Godin. Show all posts
Showing posts with label Seth Godin. Show all posts

Monday, September 13, 2010

This Is Broken - Why?

The video below features Seth Godin giving a presentation called This Is Broken. In his talk Seth explains the seven reasons why things, businesses, organizations can be broken. Identifying what is broken then understanding why it's broken are the first steps in improving an organization.

Seth Godin at Gel 2006 from Gel Conference on Vimeo.

This video appeared on the TED Blog over the weekend.

Applications for Education
What's broken in your school or school district? Can the people leading identify why those things are broken?
I watched the video this morning and wondered if the people pushing school reforms on the state and national level truly understand the causes of the things they perceive as broken.

Here are some related items that may be of interest to you:
Hey Seth, How About Some Practical Ideas?
What Matters Now, By Seth Godin and Friends
Vintage Ad Browser - View Old Print Advertisements

Sunday, July 18, 2010

Hey Seth, How About Some Practical Ideas?

Warning: This post is a bit of an editorial rant. I rarely do this on Free Technology for Teachers, but this has been bugging me for a while and I need to get it off my chest.

This week a couple of videos (here and here) featuring Seth Godin made the rounds on Twitter and other networks. In both of these videos Godin takes the public education system to task for not producing creative thinkers and for producing students who lack initiative and subsequently sit around waiting for directions from their teachers and later their bosses. That doesn't bother me because Godin's not the only person to say such things and I believe those statements are accurate when applied to the majority of public schools. What bothers me about Godin saying those things is that he doesn't follow them up by offering any practical implementation strategies. What's worse is that he has a huge following of people (many of them wealthy and powerful) outside of education who will rally behind him and further take public education to task while again not offering any practical reform strategies.

Now before people jump on me for using too small of a sample size to judge Godin's statements on education; I've listened into live web conferences in which Godin eluded questions of practical reform implementation, watched a dozen videos featuring him, read one of his books, and listened to the audio of another of his books. In other words, I think I have a good handle on what Godin's all about. In fact, I like what he has to say about business, leading people, and his general cheese-moving qualities. But when it comes to education, I lump him in with all of the other people calling for reform in education without having stepped into a public school classroom and without offering any practical solutions.

I was venting about all of this on Twitter this morning when Colin Davitt asked who do I see as pointing out the problems and offering practical solutions. Here are some of the folks that are doing good work toward making practical change; Chris Lehmann, John Carver, Eric Sheninger, Patrick Larkin, and see my Twitter list of K-12 administrators for others. These people are in schools making changes happen at an administrative level. You can be out of the public school system and still make contributions to changing education. Wes Fryer, David Warlick, Scott McLeod, and others on my Twitter list of Ed Thought Leaders demonstrate that. And as classroom teachers we can stop wishing for permission and make changes happen in our classrooms, Lee Kolbert demonstrated that in her blog during the last school year. And as for me, I've sat in the hot seat because I don't wait for permission I go on the offensive with a case and evidence that almost requires a change of thinking. Nothing says "he's got a point" like hundreds of pages of research dropped on a naysayer's lap (yes, I literally did that once).

So Seth, have you got any ideas for us?

Monday, December 14, 2009

What Matters Now, By Seth Godin and Friends

What Matters Now is a new ebook authored by Seth Godin with ideas contributed by more than seventy influential people in publishing, marketing, writing, and technology. Some of the authors that may be familiar to you include Chris Anderson, Elizabeth Gilbert, and Gary Vaynerchuk. The ebook is clearly targeted toward a business audience, but there are some gems in it that can be applied to education. I particularly enjoyed page sixteen of the ebook. Page sixteen was authored by Rajesh Setty who wrote about enriching other people's lives. Here's part of what Setty had to say, "You are only as rich as the enrichment you bring to the world around you."

What Matters Now
is only 82 pages long and is very easy to read. I've been through it once already and will probably look at it a couple of more times over my holiday vacation.

What Matters Now
is embedded below.
What Matters Now

Tuesday, July 28, 2009

Blogging Isn't About the Number of Readers

Seth Godin is one of the leading authorities on social media, marketing, and organizational leadership. In this video he and Tom Peters are talking to an audience of business people about the benefits of blogging. Early in the video Godin notes that blogging is not about the number of readers, but about the other benefits gained by blogging. That is a great point for all bloggers, but especially new bloggers to remember. Focus on consistently (it doesn't have to be every day, some of my favorite bloggers write only twice a week) producing quality content that you find beneficial to yourself and a small group of peers or colleagues and eventually your audience will grow. I started this blog for the purpose of keeping a record of things that I found interesting and that my colleagues could use too. Nearly two years later I have thousands of colleagues (you) reading this blog. If you're just starting out in the Edublogging community, remember it's about writing for you.

Monday, October 13, 2008

Making Slide Shows Better

If your students are tired of using the same boring, standardized fonts when they create content or you're tired of looking at those fonts, take a trip to 1001 Free Fonts. The fonts available are free for non-commercial use and can are available for Mac and Windows operating systems.

Applications for Education
While not a ground breaking website by any means 1001 Free Fonts might be useful for students looking to create something a little different than everyone else. Sometimes just a minor deviation from standardized fonts is all a presentation needs in order to stand out from the crowd. The same is true for posters and pamphlets. But don't take my word for it, see what marketing guru Seth Godin has to say about font selection in his blog post Nine Steps to Powerpoint Magic.

Wednesday, June 4, 2008

Lessons from A River Runs Through It

This morning Seth Godin wrote a blog entry about advertising and writing that reminded me of a line from A River Runs Through It. In A River Runs Through It Norman Maclean is taught by his father that "the art of writing lies in thrift." In his blog entry Mr. Godin tells readers (his target audience is advertising agents/ executives) to start by writing a simple classified ad. Start with the bare essentials, what are you offering and how can consumers get it. The same lesson applies to teaching informative writing skills to students.

Monday, May 19, 2008

A Marketer Reflects on Today's Office Workers

Seth Godin is a very successful marketer and author. Seth writes only one or two blog posts each day and each one is a gem. I'm sure that Seth's intended audience is not teachers and school administrator's yet I always seem to find something on his blog that has meaning or value for those of us in public education.

Today Seth Godin wrote a blog post, The New Standard for Meetings and Conferences in which he describes what conference and meeting attendees expect from their interactions with you. Seth writes "if you're a knowledge worker, your boss shouldn't make you come to the (expensive) office every day unless there's something there that makes it worth your trip. She needs to provide you with resources or interactions or energy you can't find at home or at Starbucks." Seth's argument is predicated by the idea that if video conferencing, online conversations, and collaborative online work spaces are constantly improving then what is the point of coming to an office if you're not going to be having interactions that cannot be had electronically?

Seth's blog post
got me thinking about the type of work that our students are going to be doing in the future. With transportation costs reaching all-time highs and web conferencing technologies constantly improving our students' future employers are going to expect that they can be productive using web-based applications. If an employee can, in a knowledge or data driven job, work from home or Starbucks and sporadically meet with colleagues then there is little financial incentive for the employer to maintain a large, permanent, cubicle-based office. The future work of our students is undefined, many will be working in jobs that don't exist today, preparing them to work with web-based technology regardless of content area has to be a function of today's teacher.