Showing posts with label social media for educators. Show all posts
Showing posts with label social media for educators. Show all posts

Friday, November 15, 2013

The Half-life of Links and What It Means for School Communications

I am currently reading Randy Krum’s new book, Cool Infographics (disclosure, he gave me a copy). This morning I came across an interesting statistic on page 151 in the book. According to research done by Bitly (a popular URL shortening and sharing service) the half-life of a link on Twitter and Facebook is 2.8 and 3.2 hours respectively. The half-life of a link refers to the amount of time it takes for a link to reach one-half of the number of clicks it will ever receive. Krum notes that those half-life statistics were calculated in 2011. Two years later far more people have joined Twitter and Facebook. In turn, the half-life of links posted today is likely shorter than it was two years ago.

Applications for Education
You’re probably wondering what this has to do with schools. If your school has a Twitter account, Facebook page, and or Google+ page then your school is ahead of many that don’t use social networks at all, but you could still be reaching more students and parents. If your school’s social media updates are only going out once per day, you’re probably not reaching as many students and parents as you could be. Think of it this way, when was the last time you scrolled twelve hours back in your Facebook timeline or in your Twitter feed? A solution is to post to social networks through a free service like Hootsuite. Hootsuite allows you to publish updates on a schedule to multiple social media accounts.

Guy Kawasaki, former chief product evangelist at Apple, repeats posts on Twitter four times per day using eight hour intervals. Schools could adopt a similar schedule for distributing announcements and reminders through social media. A good schedule for schools to update their social media accounts would be to publish an hour before school starts (7-9am), shortly after dismissal (2-4pm), shortly after supper time (6-8pm), and late night (10pm-12am).

Wednesday, June 26, 2013

Social Media in 2013 - Questions for School Leaders to Consider

This morning at the AAFCS conference in Houston, Texas I facilitated a workshop about social media for leaders of organizations. We started the morning by watching the latest version of Erik Qualman's Social Media Revolution then talked about a few questions to consider while thinking about using social media as the leader of an organization.

The questions we considered were:
What happens when someone Googles your organization?
What is being said about your organization without your knowledge?
Who represents your organization?
What will you share about your organization?
How will you handle negative feedback on social media?

Some resources to look at when planning social media policies for your organization: 
Edutopia - How to Create Social Media Guidelines for Your School 
Online database of sample social media policies

School leaders who have experience crafting social media policies, please feel free to add questions to consider in the comments below.

Tuesday, May 7, 2013

How One School Community is Using Google+

Yesterday, I shared five things that I like using Google+ to build a PLN. One of the five things that I mentioned was creating communities for your local colleagues. This afternoon, Abbe Waldron shared with me a post that she had written how her school district is using Google+. If you're wondering how Google+ can be used in your school community, take a look at how Abbe's district is using Circles, Communities, Photos, and Hangouts in Google+. Read Abbe's post on her blog Wamogo Tech Times.

Wednesday, November 21, 2012

Social Media for Teachers

Earlier this week I Pinned a nice infographic from Scholastic about social media. The infographic, Social Media for Teachers, isn't terribly detailed but it could be useful for teachers who are new to social media. The infographic highlights some educators to connect with on Twitter and Pinterest. It also gives a short run-down of Twitter chats that educators should check out. The infographic is included below.